NIM Studies | NIM e.V.

Publications

Our studies contribute to a better understanding of decisions made by consumers, marketing and product managers. They include knowledge on developments and decisions in the field of consumers, management and markets.

2024-04

Available from May 2: The "Voices of the Leaders of Tomorrow" Report 2024 - Confronting Scarcity

2024-01

Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.

2023-12

The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.

2023-07

How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?

2023-06

How big is the impact of smart speakers and where is there still potential for improvement and development?

2023-05

Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.

2022-05

The 2022 study examines the views of two generations of leaders on intergenerational conflict.

2021-05

The study examines what trust in politics, media, business and technology means to young top talents.

2020-06

Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....

2020-05

The focus of the study is on human freedoms and choices, taking into account technological change.

2019-09

The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?

2019-05

The study explores young talent's expectations and perceptions of Purpose Beyond Profit.

2018-04

The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.

2017-05

The study shows: Young top talents live and expect controlled transparency.

2016-05

The Global Perspectives Barometer 2016 shows what is important to the next generation of leaders.

2015-06

The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.