NIM Studies

Our studies contribute to a better understanding of decisions made by consumers, marketing and product managers. They include knowledge on developments and decisions in the field of consumers, management and markets.

2023-07

Greenwashing vs. Greenacting

How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?

2023-06

SMART SPEAKER REPORT 2023

How big is the impact of smart speakers and where is there still potential for improvement and development?

2023-05

Towards Sustainable Transformation

Young talent is pushing for fundamental change toward sustainability; older leaders want to change existing systems gently.

2022-05

Passing on the Baton?

The 2022 study examines the views of two generations of leaders on intergenerational conflict.

2021-05

Challenges for Human Trust in a Connected and Technology-Driven World

The study examines what trust in politics, media, business and technology means to young top talents.

2020-06

Challenges of Marketing 2020

Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....

2020-05

Human Freedom and Choice in the Light of Technological Change

The focus of the study is on human freedoms and choices, taking into account technological change.

2019-09

How Smart are Smart Speakers?

The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?

2019-05

Purpose Beyond Profit

The study explores young talent's expectations and perceptions of Purpose Beyond Profit.

2018-04

Owning the Future of Work

The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.

2017-05

A Lifestyle of Controlled Transparency

The study shows: Young top talents live and expect controlled transparency.

2016-05

Transform Decision Making

The Global Perspectives Barometer 2016 shows what is important to the next generation of leaders.

2015-06

Voices of the Leaders of Tomorrow

The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.