Peer-reviewed

The AI Augmented Crowd: How Human Crowdvoters Adopt AI (or Not)

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

Marketing in the metaverse – opportunities and barriers for the creation of marketing value

Many consumer brands are already exploring the potential of the metaverse for their marketing activities.

AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

Conversational Agents With Voice: How Social Presence Influences the User Behavior in Microlending Decisions

We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.

The adoption of algorithmic decision-making agents over time: algorithm aversion as a temporary effect?

Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...

The impact of emotional voice assistants on consumers’ shopping attitude and behavior

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

Automatic Estimation of Action Unit Intensities and Inference of Emotional Appraisals

The development of an approach for appraisal inference from automatically detected Action Unit intensities in recordings of human faces.

Investigating appraisal-driven facial expression and inference in emotion communication

We empirically tested the relationship between emotion expression, inferences, and facial expressions.

Social media monitoring: What can marketers learn from Facebook brand photos?

Users upload >350 million photos per day to Facebook. Which information about peoples’ brand preferences can we get from those photos?

Artificial Voices in Human Choices

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

How virtual reality affects consumer choice

How does making purchasing decisions in a virtual environment differ from shopping online and shopping in a brick-and-mortar store?

Detecting Opinion Leaders and Trends in Online Social Networks

In Web 2.0, users increasingly exchange their product opinions. How can we automatically analyze this abundance of information?

Image captioning with clause-focused metrics in a multi-modal setting for marketing

We developed an evaluation metric for automatically generated descriptions of consumer-brand-interactions in social media images.

Analytical Closed-Form Solution for General Factor with Many Variables

Analytical solution for one-dimensional factor analysis to support theoretical considerations in modelling of latent constructs in marketing

Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry

Social media pictures contain lots of information about consumer-brand-interactions. How can they be recognized and characterized ...

Mobile Detection of Visual Brand Touchpoints

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiserare developing ...