The adoption of algorithmic decision-making agents over time: algorithm aversion as a temporary effect?
Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...
The impact of emotional voice assistants on consumers’ shopping attitude and behavior
Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?
Automatic Estimation of Action Unit Intensities and Inference of Emotional Appraisals
The development of an approach for appraisal inference from automatically detected Action Unit intensities in recordings of human faces.
Investigating appraisal-driven facial expression and inference in emotion communication
We empirically tested the relationship between emotion expression, inferences, and facial expressions.
Social media monitoring: What can marketers learn from Facebook brand photos?
Users upload >350 million photos per day to Facebook. Which information about peoples’ brand preferences can we get from those photos?
Artificial Voices in Human Choices
How virtual reality affects consumer choice
How does making purchasing decisions in a virtual environment differ from shopping online and shopping in a brick-and-mortar store?
Detecting Opinion Leaders and Trends in Online Social Networks
In Web 2.0, users increasingly exchange their product opinions. How can we automatically analyze this abundance of information?
Image captioning with clause-focused metrics in a multi-modal setting for marketing
We developed an evaluation metric for automatically generated descriptions of consumer-brand-interactions in social media images.
Analytical Closed-Form Solution for General Factor with Many Variables
Analytical solution for one-dimensional factor analysis to support theoretical considerations in modelling of latent constructs in marketing
Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry
Social media pictures contain lots of information about consumer-brand-interactions. How can they be recognized and characterized ...
Mobile Detection of Visual Brand Touchpoints
To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiserare developing ...
Dynamic facial expression of emotion and observer inference
We empirically investigate the facial action unit configurations that are used by actors to convey specific emotions.
Mining Customer Experience on the Web 2.0
The web 2.0 grows in shared costumer product experiences. How can this valuable information for companies automatically be analyzed?
Multimodal image captioning for marketing analysis
Our approach derives human-brand-interactions directly from social media photos. Can we also capture their emotional context?
Visual and textual sentiment analysis of brand-related social media pictures using deep convolutional neural networks
Social media pictures are highly interesting for companies to understand their customer. How can the sentiment of a picture be estimated?