NIMCon 2022

At the NIMCon, the NIM opens its doors to scientific exchange: Here, researchers from universities and colleges as well as non-university institutions come together to exchange and discuss the latest findings in (behavioral) economics, psychology, data science, artificial intelligence, marketing, management science and business informatics. The guests include renowned researchers as well as up-and-coming young scientists. Together with NIM experts, research results and innovative approaches related to the topic of market decisions are discussed.

The first NIMCon took place from September 25 to 27, 2022. Thematically, the event covered a range of topics from "emojis" in customer interactions to the benefits and pitfalls of using artificial intelligence in business. Guests included Prof. Thorsten Erle (Tilburg University), Jun. Prof. Elena Freisinger (Ilmenau University of Technology), Prof. Jella Pfeiffer (University of Giessen), Prof. Sabrina Schneider (MCI Management Center Innsbruck), Prof. Sascha Topolinski (University of Cologne), Prof. Tobias Vogel (Darmstadt University of Applied Sciences), Dr. Anand Krishna (University of Würzburg) and Prof. Sven Laumer and Prof. Martin Matzner (both Friedrich Alexander University Erlangen-Nuremberg).

Program

Abstracts