Events
US brands under pressure?
Key insights during lunch break
10 March 2026 at 12:30 p.m. (online)
Referentin
Dr. Katharina Gangl, Direktorin Studien, Nürnberg Institut für Marktentscheidungen e.V. (NIM)
Topic
The transatlantic trade structure has been marked by considerable tension, particularly since Donald Trump took office. The incumbent US president has not only imposed new tariffs on European goods, but is also causing political uncertainty with threats to terminate the Atlantic security alliance.
The hinted annexation of Greenland led to the first boycotts of US products in Denmark.
Against this backdrop, a recent NIMpulse study examines whether and how consumers in Germany are reacting to this situation.
The focus is on the extent to which political differences influence the perception of US brands and whether they lead to conscious consumer restraint or even boycott efforts.
At the upcoming NIM Insights Lunch, Dr Katharina Gangl will present key findings from the representative survey, which examines questions such as:
➡️ Whether and to what extent US products are deliberately avoided
➡️ Which types of US brands are more easily replaced by European alternatives
➡️ What measures are desired to align purchasing decisions more closely with political convictions?
Register now and learn how political tensions shape the perception of international brands and what consequences this has for the market:
Lecture in German language, Participation is free of charge.*
*Please note:
Interested parties who are not yet members of NIM can attend a NIM Insights Lunch twice free of charge and then decide whether they would like to become a member.
If you have any questions about membership, please email us at hello@nim.org
