University Siena

In a joint research project, NIM’s market decision labs and Prof. Alessandro Innocenti from the University of Siena investigate how computer agents with human characteristics drive anthropomorphism and change behavior in human-computer interactions. The research project focuses on voice as a communication medium as well as computer agents with virtual avatars. Alessandro Innocenti is Head of the Department of Social, Political and Cognitive Sciences and coordinates the Laboratory of Experimental Economics LabSi as well as the Laboratory of Virtual Reality of the University of Siena (LabVR UNISI). Prof. Innocenti is a partner in the project "There's fair and there's fair – interaction between humans and machines".

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Joint Projects