Projects Overview

You can filter the research projects by topic, contact person and year.

Peer-reviewed New Technologies

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Peer-reviewed

2025-06

How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?

Peer-reviewed

2025-06

How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.

Peer-reviewed

2024-12

Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.

Peer-reviewed

2024-09

How do Digital Sales Assistants impact consumer trust?

Peer-reviewed

2024-06

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

Peer-reviewed

2024-05

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Peer-reviewed

2024-05

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

Peer-reviewed

2023-09

This study investigates how tourists perceive tourism recommendations provided via social robots.

Peer-reviewed

2023-09

We explore in-store navigation systems.

Peer-reviewed

2023-07

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

Peer-reviewed

2022-07

Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...

Peer-reviewed

2020-03

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

Peer-reviewed

2017-05

In times of digitized markets new data sources are required in market research. How can we use pictures to gain market information?

Peer-reviewed

2014-01

Sales of organic food in Germany have risen steadily in recent years, but only a small number of households are prepared...