Dr. Fabian Buder

Head of Future & Trends Research

Fabian heads the Future & Trends Research. His work is focussed on the impact of technical innovations and social trends on the future of decision-making in markets. Important research topics currently are the influence of artificial intelligence (AI) on the decision-making processes of marketing managers, and the question of the value of foresight for strategic decisions in companies. Since 2021, he has been named a Research Affiliate at the Institute for the Future IFTF in Palo Alto, USA. He is also a lecturer at German and international universities, workshop facilitator and speaker.

Current Projects:

Selected Publications