Head of Future & Trends Research
Dr. Fabian Buder
Dr. Fabian Buder heads the Future & Trends Research group. In his research, he examines the impact of technical innovations and social trends on the future of decision-making in markets. One focus is currently on the influence of artificial intelligence (AI) on the decision-making processes of marketing managers and the question of what the future of marketing will look like in the metaverse. Since 2021, he has also been a Research Affiliate at the Institute for the Future IFTF in Palo Alto, USA. He is a lecturer at German and international universities, workshop facilitator and speaker.
Selected publications
- Buder, F., Hesel, N. & Dietrich, H. (2023, July). Marketing in the metaverse – opportunities and barriers for the creation of marketing value. In Proceedings 11th International Conference on Contemporary Marketing Issues (ICCMI) (pp. 362-363).
- Hesel, N. & Buder, F. (2023, July). AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions. In Proceedings 11th International Conference on Contemporary Marketing Issues (ICCMI) (pp. 364-365).
- Buder, F., & Hesel, N. (2022). So bleiben Unternehmen zukunftsfähig. Markenartikel 03/2022.
- Buder, F., Pauwels, K. & Daikoku, K. (2021). The Illusion of Free Choice in the Age of Augmented Decisions. NIM Marketing Intelligence Review 13(1), 46-51. https://doi.org/10.2478/nimmir-2021-0008.