Dr. Fabian Buder

Head of Future & Trends Research

Fabian leads the Future & Trends research group, which examines the future of decision-making in markets and strives for a better understanding of innovations and trends that may lead to disruptive changes in human decision-making. We create evidence-based insights into the impact of emerging developments on decision-making and how "to make the future" by taking actions toward better decisions.

In addition, he lectures methods of marketing research and at the Friedrich-Alexander-University Nuremberg, Germany, and the Business School of the Central University of Finance and Economics (CUFE), Beijing, China.

Furthermore, he was responsible for the study "Voices of the Leaders of Tomorrow" from 2015 to 2019. This study examines how young top talents, future leaders and the growing group of "digital natives" communicate, cooperate, consume and make decisions - as consumers, as decision makers in companies and as entrepreneurs. The global study is conducted annually in cooperation with the St. Gallen Symposium. At the Symposium, international decision-makers from business, politics and science meet with top talent from all over the world. This exclusive setting gives the Voices of the Leaders of Tomorrow study access to a carefully selected global community of the most promising young talent - academics, politicians, entrepreneurs and professionals aged 30 years or younger.

Holding a diploma in Sociology and a doctoral degree in Marketing, he brings a methodological background in quantitative and qualitative social research, and extensive practical experience in the market insights industry and the evaluation of development programmes.

Selected publications: