Interview: One-Stop Campaigns - How Generative AI Is Transforming Digital Advertising

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Suggested Citation

Heitmann,M.(2024).Generative AI for Marketing Content Creation: New Rules for an Old Game. NIM Marketing Intelligence Review,16(1) 10-17. https://doi.org/10.2478/nimmir-2024-0002

Year

2024

Authors

Mark Heitmann

Publication title

Interview: One-Stop Campaigns - How Generative AI Is Transforming Digital Advertising

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NIM Marketing Intelligence Review

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Keywords: Generative AI, Native Advertising, Automatic Advertising Campaigns, Digital Advertising

Abstract:
GenAI has a deep impact on marketing and on the advertising industry in particular. While predictive AI has revolutionized targeting, GenAI is also reaching into the creative realm. Taboola masters both AI applications, offering easy-to-handle self-service one-stop-native-advertising campaigns to a constantly growing number of clients all over the world. Are these developments the end of human-made ads? Will advertising agencies soon be obsolete because AI-created ads achieve better performance? In this interview, Adam Singolda, CEO and founder of Taboola shares with us his thoughts on the future of advertising. Read about the latest developments and the role of human touch and culture for relationships between tech, creative, clients and consumers.

Authors

Mark Heitmann, Professor of Marketing & Customer Insight, Hamburg University

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