The Future of Retailing

Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences

With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and …

Keeping Loyalty Programs Fit for the Digital Age

Though some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty …

The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose

Price differentiation is a longstanding marketing instrument in retailing. In our digital omni-channel environment its implementation may …

Big Data and Analytics in Retailing

Big data are taking center stage for decision-making in many retail organizations. Customer data on attitudes and behavior across channels …

E-commerce in a Physical Store: Which Retailing Technologies Add Real Value?

To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their …

Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments

Visitors of an online retailer’s website leave digital traces. Every click and each interaction on the website generate information about …

Interview: eBay: Transforming an Auction House into a Retailing Platform

Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early …