Topics Vol. 5 No. 1 / 2013

Topics Vol. 5 No. 1 / 2013

Referral programs • C2C communication • Emotion and virality • Disruption • Brand extension • Product design • Sales force • Sales promotion


Get an overview of the issue by browsing through the entire issue.

Browse the issue

Single view articles

GfK MIR is published by the DeGruyter publishing house as an open-access journal. On the publisher´s pages you can access, download or share each individual article directly. You can also search for key terms, use additional services or get more information on our journal.

Access single articles