NIM Marketing Intelligence Review

Responsible Marketing

Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products

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Issue Contents

Business value and social or environmental values can go hand in hand. If companies not only create socio-environmental value by caring …

Social initiatives that make a difference for the consumers are able to win consumers’ hearts and build close and lasting relationships.

CSR activities such as charitable giving, environmental programs and ethical practices can motivate frontline employees. One of the key …

Many companies seek to take over more responsibility for their supply chain and their raw materials. Intel was one of the first companies …

Leading companies succeed in creating social value at the same time as generating economic returns...

Doing good does not necessarily imply doing well for a company. Ironically, in the case of green products it can even be quite the contrary.

Being one of the biggest and most successful players in the chocolate business, there is no way around the topic of responsibility for …

Certain strategies can help minimize the gap between consumers’ willingness to purchase items and their moral standards in respect to fai...

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