NIM Marketing Intelligence Review

Marketing and Data Science

Big Data Analytics • Correlation and Causality • Location Data • New Skills • Online Advertising • Passive Measurement

Issue Contents

Increasing global digitalization brings huge amounts of data. Finding a successful way to handle all this data and to transform it into …

The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved …

The explosion of available data has created much excitement among marketing practitioners about their ability to better understand the …

Location data has become more and more accessible. Smartphone applications such as location-based services collect location data on a …

Big data contains lots of information about consumers and allows companies real-time and data-assisted decision making to gain significant …

New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized …

While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable …

Big data will change market research at its core in the long term because consumption of products and media can be logged electronically …

Recent issues

All issues

2025-10

The current issue is dedicated to the strategic comeback of marketing. It...

2025-04

Influencer marketing has gone way beyond being just a trend—it's now a...

2024-10

Platform businesses have dramatically reshaped the global economy. Their...

2024-04

At its core, generative AI excels at highly efficient and highly customized...

2023-11

Some companies are already experimenting in virtual space, and some are...

2023-04

Marketing dashboards have evolved from reporting results on key performance...

2022-11

In this issue, we explore the opportunities and challenges of MarTech and...

2022-05

This issue brings articles on various aspects of the pursuit of sustainable...

2021-11

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...

2021-05

Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The...

2020-11

Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing...

2020-05

Platforms • Contests • Conflict Management • Open Strategy • Social...

2019-11

Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines •...

2019-05

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty...

2018-10

IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT...

2018-05

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization...

2017-11

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile...

2017-05

Value in the Digital Era • Business Model Innovation • Platform Business •...

2016-11

Big Data Analytics • Correlation and Causality • Location Data • New Skills...

2016-05

Doing well by doing good • Challenging competition with CSR • CSR and the...

2015-11

Strategically integrated design • Design for affect • Predicting design...

2015-05

Marketing Accountability • Organic Revenue Growth • Marketing and Finance •...

2014-11

Blogs • Co-production of meaning • Participatory culture • Brand activism •...

2014-05

Stress • Feelings in Decisions • Divorcing Brands • Passion Brands •...

2013-11

Product reviews • User generated content and stock performance • Viral...

2013-05

Referral programs • C2C communication • Emotion and virality • Disruption •...

2012-11

Multichannel communication • Outlet closures • Technology adoption •...

2012-05

Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing...

2011-11

Brand equity • Preference markets • Assortment reduction • Internal...

2011-05

Product assortments • Social networks • Public complaining • Conjoint...

2010-11

High-tech markets • Convergent products • Customization • Marketing...

2010-05

Cause related marketing • Customer management • Word-of-mouth marketing •...

2009-11

Customer Satisfaction • New Product • Partitioned Prices • Customer...

2009-05

Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising...