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Can consumption be reduced through targeted appeals.
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German consumers possess limited yet growing awareness of True Cost Accounting in the agri-food sector.
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
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A marketing mix model with price, distribution, promotions, and advertising spend based on consumer panel data is discussed.
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