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Can consumption be reduced through targeted appeals.
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Is branding able to close the trust gap afflicting circular fashion?
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German consumers possess limited yet growing awareness of True Cost Accounting in the agri-food sector.
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Can sustainable packaging boost product quality perceptions?
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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Why the market share of sustainable alternatives often lags miles behind suppliers’ expectations.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s potential?
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Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.
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Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
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Does informing consumers about their carbon footprint increases their intention to reduce emissions?
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Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers
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How are online visibility and the perception of brand purpose related?
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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What factors influence the decision to innovate the business model and are there any systematic biases?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
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In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
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Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
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