You can filter the research projects by topic, contact person and year.
Can consumption be reduced through targeted appeals.
Read more
Is branding able to close the trust gap afflicting circular fashion?
Read more
German consumers possess limited yet growing awareness of True Cost Accounting in the agri-food sector.
Read more
Can sustainable packaging boost product quality perceptions?
Read more
Sustainability labels aim to guide consumer choices—but do they actually help?
Read more
Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
Read more
Why the market share of sustainable alternatives often lags miles behind suppliers’ expectations.
Read more
Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
Read more
How can marketers build trust and unlock AI’s potential?
Read more
Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.
Read more
Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
Read more
Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
Read more
Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
Read more
Does informing consumers about their carbon footprint increases their intention to reduce emissions?
Read more
Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers
Read more
How are online visibility and the perception of brand purpose related?
Read more
This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
Read more
We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.
Read more
Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
Read more
What factors influence the decision to innovate the business model and are there any systematic biases?
Read more
Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
Read more
We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
Read more
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
Read more
Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
Read more