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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
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How are online visibility and the perception of brand purpose related?
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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What factors influence the decision to innovate the business model and are there any systematic biases?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
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Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
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Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
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Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
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Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
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Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
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Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
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What is the impact of confusion on performance and quality in decision-making?
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Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
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Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.
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Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
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