You can filter the research projects by topic, contact person and year.
How are online visibility and the perception of brand purpose related?
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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What factors influence the decision to innovate the business model and are there any systematic biases?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
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