You can filter the research projects by topic, contact person and year.
Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.
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This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
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How are online visibility and the perception of brand purpose related?
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What does the ideal digital shopping companion look like from the consumers' perspective?
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How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
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This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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This study investigates how tourists perceive tourism recommendations provided via social robots.
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We explore in-store navigation systems.
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In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.
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How big is the impact of smart speakers and where is there still potential for improvement and development?
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