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Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-…
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The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by …
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Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating …
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The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …
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What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and …
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Augmented Intelligence – effective human-computer symbiosis – has the potential to address emerging challenges successfully, possibly more …
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IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users …
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The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based …
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Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.
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