Projects Overview

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2018

2018-12

Nuremberg , December 18, 2018 – On Monday, December 10, 2018, the extraordinary meeting of the General Assembly of the GfK Verein took place...

Other Publications

Members

2018-12

Other Publications

2018-12

The present 2018 edition of the Consumer Trend Sensor again aims to provide a presentation of the general situation for every country.

Other Publications

2018-11

Conference transcript of the GfK-Tagung 2018.

Other Publications

2018-10

Consumers encounter brands frequently in everyday life. How can we capture visual brand touchpoints with a single-source approach?

2018-10

Nuremberg, October 15, 2018 – Dr. Andreas Neus (47) took over the management of the GfK Verein on October 1, 2018. He succeeds Prof. Dr....

NIM Marketing Intelligence Review

2018-10

Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-…

NIM Marketing Intelligence Review

2018-10

Augmented Intelligence – effective human-computer symbiosis – has the potential to address emerging challenges successfully, possibly more …

NIM Marketing Intelligence Review

2018-10

Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating …

NIM Marketing Intelligence Review

2018-10

The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based …

NIM Marketing Intelligence Review

2018-10

The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by …

NIM Marketing Intelligence Review

2018-10

IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users …

NIM Marketing Intelligence Review

2018-10

The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …

NIM Marketing Intelligence Review

2018-10

What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and …

Peer-reviewed

2018-10

The web 2.0 grows in shared costumer product experiences. How can this valuable information for companies automatically be analyzed?

Other Publications

2018-10

From unemployment and inflation to poverty, what issues are on people's minds?

Other Publications

2018-10

Is "the end of fast fashion" approaching?

2018-09

Nuremberg, Germany, September 21, 2018 – Many of the topics that dominated the general election in fall 2017 are once again on the list of...

2018-06

Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.

NIM Working Paper Series

2018-05

A multitude of photos is posted each day on social media. How can we analyze them to gain information about the temporal development of ...

NIM Marketing Intelligence Review

2018-05

Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is …

NIM Marketing Intelligence Review

2018-05

Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go …

NIM Marketing Intelligence Review

2018-05

If company revenues fluctuate, the resulting volatility makes it more difficult to project the company’s future revenues and earnings and …

NIM Marketing Intelligence Review

2018-05

Understanding consumers’ ways of thinking can help identify strategies to limit brand damage and elicit more favorable reactions from …

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