Projects Overview

Virtual Reality as Shopping Environment

Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.

Real-Time Emotion Measurement in Consumption Decisions

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?

Facial Coding and Emotion Detection

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.