You can filter the research projects by topic, contact person and year.
A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
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We talked with Zack Kass, AI futurist and former Head of Go-To-Market at OpenAI, about the big questions of our time.
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How accepted are social robots in the context of tourist
information?
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A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
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Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.
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Can AI really simulate real people in surveys, and can it also provide reliable insights?
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A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
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With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
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Consumer sentiment recovered slightly towards the end of the year.
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Nuremberg, December 19, 2024: Consumer sentiment recovered slightly towards the end of the year.
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How do consumers perceive AI-generated books?
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This study examines how proactive vs. passive social robots influence consumer emotions and behavior.
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How does the communication style of a digital sales assistant impact consumer decision making?
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How do replacement and complementary recommendations influence the purchase of products?
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Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.
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Consumer sentiment in Germany declined significantly in November: income expectations fall and the willingness to buy declines slightly.
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