Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Smart Machines
2024
ChatGPT in Consumer Decision-Making
This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
Generative AI in Marketing
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Sustainability
Consumer Perception and Acceptance of Novel Food Technologies for More Sustainable Consumption
In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation