You can filter the research projects by topic, contact person and year.
AI is increasingly being used in market research. But can it actually simulate real people in surveys?
Read more
How do consumers perceive AI-generated books?
Read more
This study examines how proactive vs. passive social robots influence consumer emotions and behavior.
Read more
How does the communication style of a digital sales assistant impact consumer decision making?
Read more
How do replacement and complementary recommendations influence the purchase of products?
Read more
The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
Read more
Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
Read more
Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
Read more
The explosion of ideas through crowdsourcing and generative AI offers immense innovation potential.
Read more
This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
Read more
Can Information About Carbon Footprints Backfire? Investigating Consumers’ Feelings, Thoughts, and Decisions
Read more
This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
Read more
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Read more
In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation
Read more
