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Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
Causality in Business-Analytics and Mental Models
The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction – is...
Quantum Probability and Decisions
As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.
Artificial Voices in Human Choices
The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.