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In Web 2.0, users increasingly exchange their product opinions. How can we automatically analyze this abundance of information?
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While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried …
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Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …
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The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.
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The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …
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Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...
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Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …
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Powered by better hardware and software, and fueled by the emergence of computational social science, digital traces of human activity can …
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Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our …
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The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
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On Web 2.0, users are increasingly sharing their product opinions. How can we automatically analyze this huge amount of information?
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Nuremberg, 4 July 2019: The General Assembly of the Nürnberg Institut für Marktentscheidungen e.V. (Nuremberg Institute for Market...
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The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
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In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
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To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...
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Though some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty …
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Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early …
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Visitors of an online retailer’s website leave digital traces. Every click and each interaction on the website generate information about …
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To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their …
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Big data are taking center stage for decision-making in many retail organizations. Customer data on attitudes and behavior across channels …
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Price differentiation is a longstanding marketing instrument in retailing. In our digital omni-channel environment its implementation may …
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With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and …
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The retail sector is evolving from a structurally rather rigid and somewhat un-emotional mainstay in the economy to a most dynamic field …
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The study explores young talent's expectations and perceptions of Purpose Beyond Profit.
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