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Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our …
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Powered by better hardware and software, and fueled by the emergence of computational social science, digital traces of human activity can …
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Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …
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Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...
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The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …
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The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.
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Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …
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The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
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The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
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In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
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To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...
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