You can filter the research projects by topic, contact person and year.
How accepted are social robots in the context of tourist
information?
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Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.
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A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
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Can AI really simulate real people in surveys, and can it also provide reliable insights?
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A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
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With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How does the communication style of a digital sales assistant impact consumer decision making?
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How do replacement and complementary recommendations influence the purchase of products?
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Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.
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The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
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How do Digital Sales Assistants impact consumer trust?
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.
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This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.
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We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.
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This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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