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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How does the communication style of a digital sales assistant impact consumer decision making?
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Wie beeinflussen Ersatz- und Komplementärempfehlungen den Kauf von Produkten?
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Die Studie untersucht die Wirkung von Retail Media in Interaktionen mit digitalen Verkaufsassistenten auf Kaufentscheidungen.
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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