Projects Overview

You can filter the research projects by topic, contact person and year.

New Technologies 2025

2025-06

The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.

2025-06

Generative AI is transforming market research

2025-06

Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Peer-reviewed

2025-06

How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?

Peer-reviewed

2025-06

How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

NIM Marketing Intelligence Review

2025-04

Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.