Forschung
Übersicht Forschungsprojekte
Sie können die Forschungsprojekte nach Thema, Ansprechpartner und Jahr filtern.
2025
Why Cuteness Converts
The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.
Opportunity or Illusion?
Generative AI is transforming market research
How Generative AI is Transforming Consumer Decision-making
Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
