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Can consumption be reduced through targeted appeals.
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Is branding able to close the trust gap afflicting circular fashion?
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German consumers possess limited yet growing awareness of True Cost Accounting in the agri-food sector.
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Can sustainable packaging boost product quality perceptions?
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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Why the market share of sustainable alternatives often lags miles behind suppliers’ expectations.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s potential?
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