Projects Overview

You can filter the research projects by topic, contact person and year.

2025-06

Generative AI is transforming market research

2025-06

Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.