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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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How accepted are social robots in the context of tourist
information?
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A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
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Can AI really simulate real people in surveys, and can it also provide reliable insights?
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A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
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With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How does the communication style of a digital sales assistant impact consumer decision making?
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How do replacement and complementary recommendations influence the purchase of products?
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The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.
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We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.
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This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
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Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.
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This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
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How are online visibility and the perception of brand purpose related?
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What does the ideal digital shopping companion look like from the consumers' perspective?
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How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
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