Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Decision-Making
2023
Digital Nudges for Sustainable Online Shopping
This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
Smart Machines
2022
How Artificial Attention Shapes Human Intention
The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
2021
Artificial Voices in Human Choices
The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
Brand Touchpoints
2019
Gaining Marketing Knowledge from Social Media Images
The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
Automatic Image Analysis in Social Media
In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
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