Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Smart Machines
2024
ChatGPT in Consumer Decision-Making
This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
2023
The Human Factor in Virtual Influence
Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers, potentially i
AI at the Point of Sale
This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
Purpose Through the Digital Lens
How are online visibility and the perception of brand purpose related?
Decision support at the point of sale through social robots
How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
Emotional vs Rational Robot Shopping Assistants
This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.
Decision-Making
Digital Nudges for Sustainable Online Shopping
This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
2022
Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?
The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
2021
Artificial Voices in Human Choices
The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
Brand Touchpoints
2019
Gaining Marketing Knowledge from Social Media Images
The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
Automatic Image Analysis in Social Media
In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....