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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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This study examines how proactive vs. passive social robots influence consumers' feelings and behavior.
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How does the communication style of a digital sales assistant impact consumer decision making?
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Wie beeinflussen Ersatz- und Komplementärempfehlungen den Kauf von Produkten?
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This study examines the impact of Retail Media in interactions with digital sales assistants on purchasing decisions.
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
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Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.
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This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
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How are online visibility and the perception of brand purpose related?
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How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
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This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
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The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
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The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
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In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
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