You can filter the research projects by topic, contact person and year.
Publication type
Research topic
Year
As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.
Read more
How does making purchasing decisions in a virtual environment differ from shopping online and shopping in a brick-and-mortar store?
Read more
Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.
Read more
Do consumers rate product recommendations higher than product features depending on their different recommendation sources?
Read more
With an increasing amount of product alternatives to choose from, buying decisions become increasingly complex. To reduce complexity ...
Read more
The influence of hedonic and pragmatic qualities on the importance of recommendations and product attributes in purchase decisions.
Read more
How great is the influence of product features relative to recommendations on purchase decisions?
Read more
How does online reviews compare to traditional expert recommendations in influencing purchase decisions?
Read more
What is the relationship between working memory and making advantageous
decisions in a gambling task?
Read more
People often use heuristics when making decisions. Greedoid algorithms can be used to identify lexicographic heuristics, for example.
Read more
HILCA, ein neues Conjoint-Analyseverfahren für Kaufentscheidungen für komplexe Produkte.
Read more
