You can filter the research projects by topic, contact person and year.
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
One Strike and I'm Out
Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
How does Acute Technostress Influence our Decision Making Behavior
Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
Past over Future?
What factors influence the decision to innovate the business model and are there any systematic biases?
There's Fair and there's Fair – Interaction Between Humans and Machines
Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
Do Anthropomorphic Chatbots Influence our Financial Decision-Making?
Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
Emotions in Marketing
What the Voice Reveals: Emotions and Sharing of Experiences
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
Confusion in Decision-Making
What is the impact of confusion on performance and quality in decision-making?
Real-Time Emotion Measurement in Consumption Decisions
Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
Facial Coding and Emotion Detection
Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.