Projects Overview

You can filter the research projects by topic, contact person and year.

Matthias Unfried 2018

2018-01

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?

2018-01

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.

NIM Working Paper Series

2018-01

With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...