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How can marketing support and encourage environmentally conscious choices among consumers?
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Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.
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Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
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The explosion of ideas through crowdsourcing and generative AI offers immense innovation potential.
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