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How can marketers build trust and unlock AI’s potential?
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Geopolitical disruption through a generational lens—a call to rethink power, strategy, and leadership.
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Exploring global consumer attitudes toward AI-generated marketing content.
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Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
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A new generation of leaders fosters sustainable practices and greater transparency – Environmental commitment beyond "business as usual".
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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Natural resources seem to be becoming increasingly scarce. How is this scarcity perceived by young talent?
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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?
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Many consumer brands are already exploring the potential of the metaverse for their marketing activities.
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Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
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Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
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The Corona virus has been with us in this country for more than two years now. So it's time to reflect on how flexibly companies can...
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Introduction: Broken Promises and Achievements of AI
01. Broken Promises of AI
Broken Promise 1: An AI can be a universal, human-like...
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This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.
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Think like a tech company or perish. Big platforms are here to stay, get along with it. Prepare for Marketing 2 Machines. Safeguard...
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The study explores young talent's expectations and perceptions of Purpose Beyond Profit.
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The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.
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