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Marketing in the Metaverse
The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions
Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
The Value of Strategic Foresight
What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
Debiasing Decision-Making in Marketing Management
In contrast to the traditional model of Homo economicus, humans are not rational value optimizers when making decisions. In this respect,...