You can filter the research projects by topic, contact person and year.
How can marketers build trust and unlock AI’s potential?
Read more
Exploring global consumer attitudes toward AI-generated marketing content.
Read more
Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
Read more
Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
Read more
Why doesn't green consumer sentiment lead to greener purchases?
Read more
A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
Read more
Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
Read more
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Read more
The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
Read more
Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
Read more
What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
Read more
For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...
Read more
This paper addresses the question of the psychographic and socio-demographic
factors influencing purchasing behavior among...
Read more
Eco products are available in stores almost everywhere. How does the consumption of eco-intensive shoppers differ from other customers?
Read more
Using purchase data from household panels, this paper analyzes consumption patterns
for different groups of consumers over a four-year...
Read more
Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...
Read more