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How can marketers build trust and unlock AI’s potential?
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Exploring global consumer attitudes toward AI-generated marketing content.
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Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
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For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...
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This paper addresses the question of the psychographic and socio-demographic
factors influencing purchasing behavior among...
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Eco products are available in stores almost everywhere. How does the consumption of eco-intensive shoppers differ from other customers?
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Using purchase data from household panels, this paper analyzes consumption patterns
for different groups of consumers over a four-year...
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Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...
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