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How can marketers build trust and unlock AI’s potential?
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Geopolitical disruption through a generational lens—a call to rethink power, strategy, and leadership.
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Exploring global consumer attitudes toward AI-generated marketing content.
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Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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