You can filter the research projects by topic, contact person and year.
How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?
Read more
Many consumer brands are already exploring the potential of the metaverse for their marketing activities.
Read more
Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
Read more
The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
Read more
Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
Read more
![[Translate to English:] Women headset metaverse](/fileadmin/_processed_/a/6/csm_woman-g3b463a6a9_1920_bcb1c543c0.jpg)
