Projects Overview

Digital Nudges for Sustainable Online Shopping

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

Maybe Compensations

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

How much is the (labelled) pig?

Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.

Marketing in the Metaverse

The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?

Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...