Projects Overview - 2023

You can filter the research projects by topic, contact person and year.

2023

Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.

2023

This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.

2023

How are online visibility and the perception of brand purpose related?

2023

What does the ideal digital shopping companion look like from the consumers' perspective?

2023

How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?

2023

This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.

2023

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

2023

Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and

2023

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

Peer-reviewed

2023

What factors influence the decision to innovate the business model and are there any systematic biases?

2023

Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.

2023

The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?

2023

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...