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Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
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What drives people’s decisions to share product and service experiences? Several studies show that a sender’s emotional arousal is a …
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For many travelers, the problem is familiar: You check out from Airbnb and your flight is not till later. So you have time to still enjoy …
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Helpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review …
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While most consumers routinely read online reviews to inform their purchase decisions, the number of consumers who actively post reviews …
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In a two-sided reputation system, it is in the interest of both buyers and sellers to be a good transaction partner. What sounds wonderful …
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Research has documented racial or ethnic discrimination in online marketplaces, from labor markets to credit applications to housing.
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Hunting for “stars”, the icons of the reputation economy, is a prerequisite for survival in e-commerce in general and on sharing platforms …
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In the old economy, reputation was considered an important but somewhat underestimated intangible asset. In the digital economy, the …
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Today, virtually all e-commerce and sharing-economy platforms rely on star ratings or similar systems to build trust between anonymous …
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Users upload >350 million photos per day to Facebook. Which information about peoples’ brand preferences can we get from those photos?
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Due to the corona crisis, decisions have been made worldwide in recent months that many of us would have thought impossible at the beginning...
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Nuremberg, June 8, 2020: The planned design of the German Corona App is already very close to the wishes of citizens, but the critical mass...
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The study determined the acceptance rates or download-readiness for different app configurations. The study was conducted in collaboration...
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Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
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Nuremberg/St. Gallen, 13 May 2020 – In the future, decisions will increasingly be made in a situation of conflict between one's own will ...
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Solutions to some of the most challenging problems have always come from people that are neither specialists nor experts in the focal field.
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Crowdsourced tasks are very diverse – and so are platform types. They fall into four categories, each demanding different governance …
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Crowds can be very effective, but that is not always the case. To actually render the usage of crowds effective, several factors need to …
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The gains from crowdsourcing can be high, but so can the risks. Contests may become a nightmare for the sponsoring …
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While innovation contests have become very popular, the inclusion of crowds in the strategy process is less common.
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Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing …
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NASA’s record of innovations is truly awesome. Every child knows about the first man on the moon and the space shuttle program, or marvels …
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The development of new beverage concepts in close cooperation with consumers via crowdsourcing was a great success for Rivella AG overall, …
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