Projects Overview

You can filter the research projects by topic, contact person and year.

Michael Zürn

2025-06

Is branding able to close the trust gap afflicting circular fashion?

Peer-reviewed

2025-06

Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.

2025-06

Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?

Peer-reviewed

2024-10

Measuring consumers’ perceptions of a brand’s purpose is crucial for brand management in an increasingly environmentally conscious world.

2024-06

Does informing consumers about their carbon footprint increases their intention to reduce emissions?

NIM Working Paper Series

2024-03

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

2023-09

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

Other Publications

2022-10

We are developing instruments to measure the perceived company or brand purpose.

2022-06

While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven