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Is branding able to close the trust gap afflicting circular fashion?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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Does informing consumers about their carbon footprint increases their intention to reduce emissions?
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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