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Recent experimental data suggests that branding is unable to close the trust gap afflicting circular fashion.
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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Can Information About Carbon Footprints Backfire? Investigating Consumers’ Feelings, Thoughts, and Decisions
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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