You can filter the research projects by topic, contact person and year.
Do personal appeals support green demarketing?
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s
potential?
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Exploring global consumer attitudes toward AI-generated marketing content.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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