Instead of People Using Technology, Technology is Using People

Download Article

Suggested Citation

Rushkoff, D. (2021). Instead of People Using Technology, Technology Is Using People. NIM Marketing Intelligence Review 13(1), 42-45. https://doi.org/10.2478/nimmir-2021-0007

NIM Marketing Intelligence Review – The Dark Sides of Digital Marketing

Authors

Dr. Christine Kittinger-Rosanelli, Managing Editor, NIM Marketing Intelligence Review, NIM, christine.kittinger@nim.org
Douglas Rushkoff, Autor und Medientheoretiker

Download Article

Interview with author and media theorist Douglas Rushkoff

The progress of artificial intelligence and new technologies triggers hot debates about the future of human life. While fans of the singularity say that artificial intelligence will become smarter than human beings and should take over the world, for others, such a vision is a sheer nightmare. Douglas Rushkoff is clearly part of the second group and takes a passionate pro-human stance. He explains why giving too much way to technologies is a mistake and why humans deserve a place in the digital future. Already today, technologies have a much stronger impact on our lives than most of us would believe. For him, being human is a team sport, and he asks for a more conscious use of technologies while keeping rapport with other people. To safeguard the humanness in a tech world, he advises to carefully select the values we embed in our algorithms. Rather than serving perpetual growth, technologies ought to help people reconnect with each other and their physical surroundings.

Authors

Dr. Christine Kittinger-Rosanelli, Managing Editor, NIM Marketing Intelligence Review, NIM, christine.kittinger@nim.org
Douglas Rushkoff, Autor und Medientheoretiker

Share Publication

Copy link

Suggested Citation

Rushkoff, D. (2021). Instead of People Using Technology, Technology Is Using People. NIM Marketing Intelligence Review 13(1), 42-45. https://doi.org/10.2478/nimmir-2021-0007

Here you can find more exciting articles of this issue.

To the entire issue

Our relationship to technology is deeply paradoxical. On the one hand, we buy and constantly use more devices and apps, leaving our traces …

Go to article

Automated and personalized interactions may increase the relevance of marketing offers, but they also have less-positive economic and …

Go to article

Some algorithms may have similar discriminatory tendencies to humans. The presented study investigates gender bias in social media …

Go to article

In the 2016 presidential election, the vast majority of available polls showed a comfortable lead for Hillary Clinton throughout the whole …

Go to article

Even the dark web has its bright sides because it can be used as an unregulated testbed for technologies that will eventually appear on …

Go to article

In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information …

Go to article

In a recent survey, about 900 “Leaders of Tomorrow” from more than 90 countries all over the world shared their opinions about “the impact …

Go to article

All issues

2025-04

Influencer Marketing Relationship Building Livestream Commerce

Go to issue

2024-10

Platform Strategies Platforms and Brands Business Innovation

Go to issue

2024-04

Content Creation AI-Support Prompt Engineering

Go to issue

Instead of People Using Technology, Technology is Using People

Other articles of the MIR issue “The Dark Sides of Digital Marketing”

Latest issues