The Dark Sides of Digital Marketing

Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The Illusion of Free Choice • Automated Decisions • Augmented Intelligence • Metrics Gone Wrong

Content

Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing

Marketing Automation: Marketing Utopia or Marketing Dystopia?

Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes

Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election

Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy

Instead of People Using Technology, Technology is Using People

The Illusion of Free Choice in the Age of Augmented Decisions

Young, but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom

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