Topics Vol. 2 No. 1 / 2010

Topics Vol. 2 No. 1 / 2010

Cause related marketing • Customer management • Word-of-mouth marketing • Marketing function • Customer equity


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The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

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