Publications
Other Publications
2011-01
For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...
This paper addresses the question of the psychographic and socio-demographic factors influencing purchasing behavior among...
The influence of hedonic and pragmatic qualities on the importance of recommendations and product attributes in purchase decisions.
How great is the influence of product features relative to recommendations on purchase decisions?
2010-08
1 Introduction 2 Structural indicators for private consumption 2.1 Demographic trends 2.2 Trends regarding age structure 2.3 GfK purchasing...
2010-07
2010-01
How does online reviews compare to traditional expert recommendations in influencing purchase decisions?
What is the relationship between working memory and making advantageous decisions in a gambling task?
2009-01
Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...
Using purchase data from household panels, this paper analyzes consumption patterns for different groups of consumers over a four-year...
2008-12
Nowadays, customers increasingly exchange their product experiences in opinion forums. How can we automatically analyze this data?
2008-08
How can the AI method Case Based Reasoning enable us to solve problems based on experiential knowledge?
2008-01
With the help of the presented CBR system, case-based individualizations of business processes and e-services can be created.
2007-01
HILCA, ein neues Conjoint-Analyseverfahren für Kaufentscheidungen für komplexe Produkte.
2005-12
A marketing mix model with price, distribution, promotions, and advertising spend based on consumer panel data is discussed.
