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The present 2018 edition of the Consumer Trend Sensor again aims to provide a presentation of the general situation for every country.
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Conference transcript of the GfK-Tagung 2018.
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Consumers encounter brands frequently in everyday life. How can we capture visual brand touchpoints with a single-source approach?
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From unemployment and inflation to poverty, what issues are on people's minds?
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Is "the end of fast fashion" approaching?
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The study includes empirically surveyed confidence in over 30 occupations.
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