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Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
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How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?
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We are developing instruments to measure the perceived company or brand purpose.
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The Corona virus has been with us in this country for more than two years now. So it's time to reflect on how flexibly companies can...
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The GfK Basic figures 2022 study offers a wide range of regional data for all federal states, administrative districts and urban and rural...
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On Web 2.0, users are increasingly sharing their product opinions. How can we automatically analyze this huge amount of information?
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The present 2018 edition of the Consumer Trend Sensor again aims to provide a presentation of the general situation for every country.
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Conference transcript of the GfK-Tagung 2018.
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Consumers encounter brands frequently in everyday life. How can we capture visual brand touchpoints with a single-source approach?
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From unemployment and inflation to poverty, what issues are on people's minds?
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Is "the end of fast fashion" approaching?
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The study includes empirically surveyed confidence in over 30 occupations.
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The Big Data era has created a new profession: the Data Scientist. The study confirms its high relevance.
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The issue of immigration and integration remains the most pressing task in the country.
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Against the backdrop of politically and economically significant events over the course of 2016, the fourth edition of the Global Trust...
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