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Interview with Molly Tullis, Associate Director of Social Strategy
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Both cartoonish and realistic virtual influencers and advisors are able to effectively boost product engagement.
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An influencer career may offer unparalleled opportunities, but the personal toll of such a visible career can be profound.
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China has revolutionized online shopping through livestream commerce. Its success can be replicated in global markets.
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When selecting influencers, brands should look beyond follower count and assess the risks associated with influencer–follower relationships.
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Closing the comments section on social media is critical and impacts how consumers view the influencer and sponsoring brands.
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Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.
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Influencer marketing shifts away from calculated perfection and embraces the humor of chronically online consumers.
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Interview with Julie Roth Novack, CEO and Cofounder of PartySlate
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Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.
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Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.
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Businesses need to respond fundamentally to the different legal and regulatory challenges.
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As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.
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Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.
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The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.
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Brands can benefit from adding platform elements to their existing products or services.
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Interview with Adam Singolda, Founder and CEO of Taboola
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A study among marketing professionals revealed a strong consensus that generative AI will significantly improve marketing activities.
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A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.
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A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.
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AI assistance can enhance creativity and productivity, but its impact is skill-biased.
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AI is a tool that can boost productivity and performance, but it requires human oversight.
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To fully reap the rewards of GenAI, managers must cultivate a suite of complementary skills.
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With GenAI marketers can explore a broader solution space than previously conceivable.
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