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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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What determines the acceptance of algorithms, and which factors can influence the acceptance? In order to answer that research question, we...
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Introduction: Broken Promises and Achievements of AI
01. Broken Promises of AI
Broken Promise 1: An AI can be a universal, human-like...
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This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.
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Due to the corona crisis, decisions have been made worldwide in recent months that many of us would have thought impossible at the beginning...
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The study determined the acceptance rates or download-readiness for different app configurations. The study was conducted in collaboration...
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Think like a tech company or perish. Big platforms are here to stay, get along with it. Prepare for Marketing 2 Machines. Safeguard...
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