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On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
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Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
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The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
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How big is the impact of smart speakers and where is there still potential for improvement and development?
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Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
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The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
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